STRATEGY

Design the Strategy, Build a Plan

Effective communications translate ideas into action,
objectives into achievements and plans into profits. Every
business depends on good communications with the market,
decision makers and individual prospects and customers.

CMPR works with marketing teams to define communication
goals, research the needs of the market, create effective
strategies and plan campaigns to generate new business and
improve customer satisfaction.

Focus on the decision makers

Decision makers base their choices on their knowledge of the
supplier and the product benefits. This knowledge may be
gained from the sales team, from the mass media, or by
recommendation.

CMPR provides a cost effective mix of communications
designed to influence decision makers and promote your
product or service. CMPR will build a plan to reach them.

EVALUATION

Measure the results

Were the messages head and understood by the right
people? However good the plan . . . it’s results that count.
Communications effectiveness can be measured in
many ways, by attitude or satisfaction surveys, by focus
groups, or by exit polls, to name but a few.

However good the plan, it’s results that count.
CMPR will design and implement actions to measure
effectiveness and help managers interpret the results so
that benchmarks can be established and performance
assessed on a regular basis.

MOTIVATION

Motivate the team

Customer satisfaction must be the aim of every one in the
business. CMPR works with managers to motivate the whole
team and align the whole business to the requirements of
customer satisfaction.

This may involve new methods of management
communications, organising sales and marketing conferences,
educating the whole of the workforce, or sharing customer
problems and solutions with everyone.

CMPR has the experience to integrate all the key elements to
build the brand and achieve higher levels of customer
satisfaction.

COMMUNICATION

Communicate, communicate, communicate!

Every successful business communicates with the market. But
good can always be better. In today's market as never before
success depends on getting through with the right messages to
the customer, all the time. Of course everyone in the business
is a communicator, but effective communications management
depends on a co-ordinated approach to meet the needs of the
organisation and the customer.

CMPR will help your business design the entire system to
communicate with the market in the most effective way. This
will ensure that the right skills and technologies are available
while helping everyone in the business to place efficient
communications with the customer and the market high on
their list of priorities.

TECHNOLOGY

Communications Technology

Once upon a time, face to face was the only communications
option. Today it is still the preferred method for many key
communications tasks. However, in business today there is a
huge choice; all the technologies of the mass media are
available, not to mention email, the Internet or Intranet.

CMPR can help the business promote the product, share the
knowledge, advise on the media, manage the messages, and
make sure the right marketing communications are in place for
your business.

CMPR writes press releases and articles, produces newsletters,
magazines and email reports, supports web sites and arranges
face-to-face events. CMPR will help select the best mix of
technology to reach your customers in the most cost effective
way.

SERVICES

Consultancy + Services

Strategic planning	Project management
Media relations	Newsletters
Communication plans	Evaluation
Conferences and Seminars	Email campaigns
Skills development	Creative services
Magazines	Web site support

CMPR works in aerospace, engineering, electronics, ICT,
metallurgy, commercial property and export services.